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As soon as your visitor clicks
the "submit" button on your form - automation kicks in
- and, providing you've set it up correctly, the following happens:-
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The
autoresponder will "automatically" send out a
message (pre-set by you) to ask the visitor (who filled in
the form on your site) to confirm (by clicking a link in
the email) that they really do want information from you.
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The
"visitor" clicks the link to confirm.
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The
autoresponder will "automatically" send out a
message (pre-set by you) to welcome and thank the visitor
for confirming. You will also direct them to the
page where they can download the "information"
that you promised them in your
"offer".
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At
the same time, the autoresponder will send you an email
letting you know that you have a
"sign-up". This "sign-up" is
added to your "list". |
This
"list" is very precious - look after it well - these
"people" are your potential customers!
The next
step is to
Convert
Your "Potential Customers" into "Paying Customers"
How do you do
that?
In
a nutshell - by building
trust.
How do you build trust?
By keeping
in regular contact with your visitors / potential customers.
Don't be afraid to let people know what you have to offer
- after all, if you don't tell anybody what your product is - how else are they going to find
out?
Now
building
trust
is
absolutely VITAL -you really cannot escape it - unless you're a very well known
name and have already built up trust and a good reputation!
You simply can
NOT expect anyone to do business with you until they get to
"know" you and feel confident enough in you to part with their
money.
You have to sell "Yourself" before
you can sell "Your Product"!
The process of following up your leads (i.e. visitors /
customers) with well thought out effective emails, increases their
awareness of you (as a person) and your web site (as a business) which,
in turn, will make it easier for you to sell your products to them - in fact, it's more than
just a process -
it's
an art.
One
look at your website, or one
email from you will definitely NOT be enough to gain anyone's trust
..... you MUST keep in regular contact. I cannot stress it loudly
enough
Without consistent and
effective follow up you WILL LOSE SALES!
Now, sending an
email to your leads
on an individual basis is fine when you've only got 2 or 3 people to
contact - but imagine the work load in sending to 20 or 30 individual people
regularly - or what about 200 - 300 people - and just
imagine sending individual emails to 2000, 3000, 5000 .... PLUS as your
list of subscribers grows - it just simply cannot be done.
So what's the answer?
Automation!
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