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If you've set up your website
correctly your visitors will have subscribed, or
"opted-in" , by
filling in his or her personal details on your sign up form ......
.... YES? - that's great - well
done! - continue reading (but you can skip the highlighted
section immediately below) ...
For those of you who answered " NO"- and you haven't got a sign up form on your site or don't know what I'm
talking about ... ...Ooops! .... you've just lost your chance of ever
knowing who your visitor was or how to contact them
...
and what's more - you could be
losing sales right now!
....
Click
Here Quick for the Solution
Those
of you who have already invested in our ebook
Web
Site Creation Madezi will know that you only have approximately
5 seconds in which
to grab your potential customers attention - and it's a well
known fact that over 65% of your potential customers will
never buy from
you the first
time they
click on your website!
.....
and what's more, it's very
unlikely, those leaving your site in those first few precious seconds will ever
click on
your website again!
So, hopefully, you can see why it's
absolutely
essential to capture your visitors details in order to gain potential
customers which you can convert into paying customers.
How Do You Convert Your
Potential Customers?
In
a nutshell - by building
trust.
How do you build trust? - by keeping
in regular touch with your visitors / potential customers.
Don't be afraid to let people know what you have to offer
- after all, if you don't tell anybody what your product is - how else are they going to find
out?
Now,
unless you are a very well known name, building
trust
is absolutely VITAL. You cannot escape it - you simply can
NOT expect anyone to do business with you until they get to
"know" you and feel confident enough in you to part with their
money.
You have to sell YOURSELF before
you can sell YOUR PRODUCT!
The process of following up your leads (i.e. visitors /
customers) with well thought out effective emails, increases their
awareness of you (as a person) and your web site (as a business) which,
in turn, will make it easier for you to sell your products to them - in fact, it's more than
just a process -
it's
an art.
One look at your website, or one
email from you will definitely NOT be enough to gain anyone's trust
..... you MUST keep in regular contact. I cannot stress it loudly
enough
Without consistent and
effective follow up you WILL LOSE SALES!
Now, sending an
email to your leads
on an individual basis is fine when you've only got 2 or 3 people to
contact - but imagine the work load in sending to 20 or 30 individual people
regularly - or what about 200 - 300 people - and just
imagine sending individual emails to 2000, 3000, 5000 .... PLUS as your
list of subscribers grows - it just simply cannot be done.
So what's the answer? Automation methods.
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Automation is the only
effective
way of following up your leads.
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Automation allows for
consistent
follow up
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Automation allows you to
personalize
your follow ups without hassle. |
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Automation provides for a
timely
response.
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Automation
allows you to keep track of your ads |
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Automation can tell you which ads work - (and, more
importantly, which ads
don't!) |
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Automation works for you
24/7
- even when you're not around! |
Consistent
follow up does get results!
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