Ever
experienced the excitement when an
exquisitely wrapped gift is placed in your hands....
.... only to discover,
upon unwrapping, that the
content is a boring pair of socks?
... I guess we all have! - so you'll have some
idea of how disappointing it would be if your visitors got really
eager viewing your incredibly
enticing index page - only
to find out that the content of
the rest of your website sucked!
Know a website like that? -- yep!
-- I think we all do .... but yours isn't going to be like that is
it?
Because you're going to stick
to your theme - yes? and
you're going to make your CONTENT
interesting
- yes!!
You Must Make Your Content SELL
Unless it's a personal website just for fun,
you'll be marketing something - so make
sure that what you are selling is attractively packaged
and content rich.
Now that "something" will
fall into the category of a
| Tangible
or Non-Tangible Product ... |
Tangible Products
are
straightforward enough to sell in terms of content - you can do this
with clear pictures, detailed descriptions and pricing information. This way you
can make sure your customers can see exactly what they're
purchasing and how much it will cost them.
But what about a Non-Tangible
product - something like web hosting, computer programming, membership
sites or other types of services - things you can't physically touch or
see?
These too, believe it or not, can
be just as straightforward and you can make your website
content just as attractive and interesting.
How? - by
making your non-tangible product
tangible!
It is much easier to sell a non-tangible product
online than it is offline - because you have the opportunity to let your
visitors "see" your service product by giving them a 3 dimensional
view of your otherwise non-tangible product.
Add to this unique and
professional looking content package a catchy title and
description on a picture, and your product springs alive
- I defy you not to be able to increase your sales using
this idea!
Graphic
Content can certainly Inspire Your Visitors to Buy ...
... But Don't Overdo Graphics
Graphics content on
its own won't
work!
Graphics are just
the icing on the cake - but it's the actual cake that
sells!
I've just told you how to make
a non-tangible product tangible - by using graphics - but
simply putting a graphic on the page will
not
sell your product no matter
how great it is - because without information about the
product, nobody will know
how great
it is!
Use graphics content to draw the
eye - just like the fancy icing on the cake - but make sure
the actual content is palatable and substantial. In other words
Make Your Content Speak Volumes!
Loads more information can be
found in
