It's Imperative That You Make Your Content SELL
Unless you've got a personal website just for fun, you're
main aim will be make some money - so you will be marketing something - so make
sure that what you are selling is attractively packaged
and, more importantly, content rich.
Now that "something" that you're selling will
fall into the category of a
or "Non-Tangible" Product
Tangible Products are
straightforward enough to sell in terms of content - you can do this
with clear pictures, detailed descriptions and pricing information. This way you
can make sure your customers can see exactly what they're
purchasing and how much it will cost them.
But what about a Non-Tangible
product - something like web hosting, computer programming, membership
sites or other types of services - things you can't physically touch or
These too, believe it or not, can
be just as straightforward and you can make your website
content just as attractive and interesting.
making your non-tangible product tangible!
It is actually much easier to sell a non-tangible product
"online" than it is "offline" - because you have the opportunity to let your
visitors "see" your service product by giving them a 3 dimensional
view of your otherwise non-tangible product.
Add to this a unique and
professional looking content package, a catchy title, a
believable description and a picture - and your product instantly springs alive
- I defy you not to be able to increase your sales using
Content can certainly Inspire Your Visitors to Buy ...