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Create a Web Site
that's easy on the
eye
Ever looked at a website
and wondered
why on earth they bothered? ...
....what is it that makes some
people think they can get away with an Internet Business that looks less
professional than an offline business?
Do they think that? -
well, I've got to say, it sometimes looks that way to
me....
If you had a hand in the
creation of a retail store in your local mall, your
prime objective would be to attract customers wouldn't
it?
What
would it take to entice potential customers into your store? -
well. you
would want to make sure that the window display was eye catching and
there was a pleasing look and feel about the premises.
If your
window display looked cluttered and your store
disorganized - do you think you would attract as many customers through
your doors? - NO .....
Once
through your doors, how could you get your potential customers to become
paying customers? - you'd ensure the shop interior was clean and presentable with well
laid out sections, the products were type grouped, clearly labeled and
priced, and the payment area was clearly visible and easily
accessible. That way your customers
could quickly locate the section they required, obtain their
chosen products and pay for them with the minimum of wasted time.
If you made your products hard to find, with no
labeling or information and your store was cluttered and disorganized - do you think you would attract as many
paying customers to your badly placed checkouts? - NO .....
So,
bear this in mind whilst you're designing your site.
Keep
it Clear, Concise and Simple.....
How
many times have you clicked onto a site - only to be met with a creation
of
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garish
color schemes that make you recoil
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text
and background colors merging so closely that reading is
difficult (or sometimes impossible!)
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pages
that take absolutely ages....and ages....and ages...to load (Zzzzzzz!)
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pages
so jumbled that you can't see what the site is about
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misspelled
words and incoherent phrases making it difficult to establish
what the author means
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content
that's definitely "lost the plot"
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(and
the thing that annoys me most)
- internal links which don't work!......
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...
I could go on, but I'm sure you know what I'm talking about - and I'm
even more sure you don't want a website like one of those - do you?? -
No, of course you don't (otherwise you wouldn't be interested in reading
this page!)
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