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Once
you got your potential customers through your doors, how could you
convert them into paying customers?
You'd need to ensure the shop interior was clean and presentable with well
laid out sections, the products were "type" grouped, clearly labeled and
priced, and that the payment area was clearly visible and easily
accessible. That way your customers
could quickly locate the section they required, obtain their
chosen products and pay for them with the minimum of wasted time.
If you made your products hard to find, with no
labeling or information and your store was disorganized - do you think you would attract as many
paying customers to your badly placed checkouts? - NO!
So,
bear all this in mind whilst you're designing your site.
Keep
it Clear, Concise and Simple
How
many times have you clicked onto a site - only to be met with a creation
of
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garish
color schemes that make you recoil |
|
text
and background colors merging so closely that reading is
difficult (or sometimes impossible!)
|
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pages
that take absolutely ages....and ages....and ages...to load (Zzzzzzz!)
|
|
pages
so jumbled that you can't see what the site is about |
|
misspelled
words and incoherent phrases making it difficult to establish
what the author means |
|
content
that's definitely "lost the plot" |
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(and
the thing that is really annoying)
- internal links which don't work! ... |
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