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| Niche
(market) |
A
portion of the market place that has a special
category or characteristic that you identify as
being selectively worth marketing to.
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Pop-Up
Ad
(sometimes
expressed as "Popup")
|
A
new window appears on top of the page of a website
that you're visiting. This can be referred to as
a "Pop UP" or a "Pop Over". Some Pop-Up Ads will
appear after you close the page or website - this
is often referred to as a "Pop Under"
Pop-Up ads are used for advertising, lead capture
or for informational purposes.
Pop-up ads can be quite irritating and some people find
thm downright obtrusive - to the extent that they use Pop
Up Blockers. (see below)
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| Pop-Up
Blockers |
These
are software applications that block
(prevent) the opening up of a new window
containing a Pop-Up ad. A lot of
browsers already have them built in now, but you
can still get a downloadable software application
to run on your computer instead of, alongside or
in addition to, the browsers inbuilt system.
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| Ports |
A
computer "port" offers a means of
communication - this could be communication
between one computer and another, or between a
computer and another device.
There are hardware ports and software ports and
they come in all shapes, sizes and
types. You will no doubt have
heard some of the common ones such as serial port,
parallel port, USB port etc.
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Protocols
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These
are a special set of rules that are used during
telecommunication connections. Both ends of
the telecommunication exchange have to be able to
recognize and observe these rules. Protocols
are governed by standards - either Industry
Standard or International Standard.
There are many different types of Protocols (TCP
- Transmission Control Protocol; IP -
Internet Protocol; HTTP - Hypertext
Transfer Protocol; FTP - File Transfer
Protocol) to name but a few.
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